spotted by Austin Robey
Sep 23, 2022
To highlight the absurd and manipulative nature of capitalism.
MSCHF Product Studio
A small collective of around 10 people, MSCHF is a Brooklyn-based art collective that creates regular numbered drops using a wide range of media to highlight the absurd and manipulative nature of capitalism. The MSCHF brand began creating viral, attention-getting releases in 2018. The practice defies traditional convention by blurring the line between conceptual art and commercial business, sometimes being likened to a “Banksy for the Internet.” Releases from MSCHF range from shoes, software, zines, fragrances, toys, and more.